I was recently asked to participate in a questionnaire from Allure Magazine on their recent decision to ban the term anti-aging in their magazine. They wanted to know how I felt about this change and if I supported it or not. [In a nutshell I fully support this change!] The survey got me thinking about the term anti-aging and I was certainly interested in sharing my thoughts.
As an important leader in beauty, Allure is paving the way to fighting an age-old idea that aging is something to be frowned upon [no pun intended]. It’s normal to want to keep your skin looking fresh and young but the phrase anti-aging makes it sound like aging is a bad thing when it’s not. I think the idea of aging gracefully is a better phrase than anti-aging. There are numerous women in Hollywood that fuel the ‘anti-aging’ industry but there are also multiple women that support the aging gracefully mentality.
Personally, I’m proud of Allure for spearheading this movement because it means the magazine has given a lot of thought to the ideology behind what drives women (and men) to purchase products and the way we live our lives. I’m a beauty and skin care product lover but that doesn’t mean that promoting ‘anti-aging’ products is important to me. I personally want to keep my skin young and healthy but I don’t want to constantly worry that I’m going to age. It’s not a matter of if, but a matter of how. I hope that over the years I will age gracefully; aging without the worry of what I will look like and how I will be perceived by those younger than me. I hope to be observed based on my personality and love of life, rather than being judged if I get a few too many wrinkles on my face.
What are your thoughts on Allure’s ban on the term anti-aging?
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Carla Caruso says
Great post 🙂
All She Things says
Personally, I have never interpreted anti-aging to not wanting to age or trying to stay young forever. As a lifestyle blogger, I have reviewed and spoken about products that call themselves “anti-aging” solutions but time and again I have talked about how it means just trying to keep your skin healthy as you age.
Kamapala Chukwuka says
This is a great post! I absolutely hope they ban the term anti-ageing. I feel it puts way too much unfair pressure on women and men. Please allure, ban it 🙂 Thanks so much for this. love it!
Evelyn, Path of Presence says
I personally think that aging is a beautiful thing – a progression in life, that I can wear proudly, like a badge! Anti-aginig is a term – a label – and I get why the cosmetics industry needs it. I do not associate anti-aging with a negative stigma. Next thing we know, we’ll be changing the term to “Pro-youth” (ha!) which is just a pc way of saying anti aging, right?
This was a great post! I hope they get rid of the term, it has such a negative connotation.
I don’t take anti-aging to apply to who I am as much as just keeping my skin looking the best it can – I started moisturising to anti-age when I was in my teens! But it’s great that mags as being responsible for the messages they send.